The story of LOGIKA

Chaos that becomes order.

It all started long before lines of code turned into software systems. It started in front of a computer screen, where I spent hours as a child. Technology was never just a toy for me — it was a puzzle waiting to be solved.

I had an inner drive to test, to try, to make mistakes and to find exactly the right way to make something work. Even then I understood that my greatest pleasure is seeing chaos turn into order.

A business that never stops.

Years later I turned that passion into reality. With a lot of hard work, sleepless nights, ambition and sheer will, I walked the path of an entrepreneur in the field.

I built my own trading business and the online store HOMETOOLS.BG from scratch — a catalogue of over 10,000 items, thousands of cases, logistics and real customers every day. I learned the hard way what it means for your business never to stop — and what it feels like when the processes put you under pressure.

10 000+items in the HOMETOOLS.BG catalogue at the time of sale

At the top — a new path.

And right there, at the peak of the store’s success, came my turning point. Trading in itself no longer gave me that pure, genuine satisfaction.

I believe that if you don’t develop and build on yourself every day, you stop growing. I wanted scale beyond the borders of Bulgaria — and I wanted to create products that save other businesses from chaos. While automating my own processes with Python, I found my true calling: helping other businesses breathe freely.

The hardest and the most honest.

I gave up the safe option and sold my successful trading business to devote myself fully to the new challenge.

I invested every second, all my will and resources in my professional growth: software engineering at the University of Plovdiv, Python, JavaScript and Java, marketing, software architecture, the Python track at SoftUni and Harvard’s CS50 course. Because if you offer a service to another person, you have to stand behind it with uncompromising quality and personal honour.

A reputation is built over years and lost in a day. That’s why we don’t promise what we can’t deliver, and we say “no” when a task isn’t for us.

The bridge between engineering thinking and business.

That is how LOGIKA was born. It isn’t just an agency for websites and software — it is the bridge between pure engineering thinking and real business experience. We don’t work from ready-made templates, because we know how much it hurts when a system isn’t designed for the people who use it. We start from the problem.

Today LOGIKA works with businesses in Bulgaria and across Europe. When we look at a screen where the processes are automated, everything is in order and our client’s business runs like a Swiss watch — that’s when we know we’ve done our job.

From people, for people.

We put more than technical skills into this venture. My team and I give it our heart and soul and stand behind every project with our faces and our name, because we believe that business is made by people, for people.

Our main policy is simple: to truly help the people who trust us. For us, real success is the transformation — the moment when the client gets back control, time and peace of mind.